Chapter 5 Essay Example | Topics and Well Written Essays - 500 words

Chapter 5 - Essay Example 2. The LMX theory provides predictions in terms of stages of relationship development. With each individual, both leader and subordinate, there is a phase in which both assess each other’s potential. The potential is defined as each person’s motivations, attitude and respect for one another. Provided this is established, there is a development of trust, loyalty and greater respect. At the final stage of this progress, self-interest becomes intertwined in the commitment of both leader and subordinate in mission objectives. In vases of low-exchange relationships, the consequences of this are lower compliance with the terms of each mission, particularly if the subordinate in a low-exchange relationship feels that he is being less favored than other subordinates are. This will cause the team to become antagonistic instead of welcoming of work together. It is imperative that the leader create a feeling of respect, trust and loyalty among all subordinates, while treating each as an individual respecting their needs and wants as well. 3.

Intercultural communication class- research paper

Intercultural communication class- - Research Paper Example nships between these multicultural societies it is also very important to understand how the world today is characterized by an ever growing number of contacts that results from communication between people of different linguistic and cultural backgrounds (Samovar, 2006). This paper takes a stand that cultures plays an important role in determining the method of intercultural communication amongst the Hispanic community living in United States. Culture has different meanings although it is used to denote to a set of standards, values, art, practices and music of a particular group. Becker (2004) defines culture, as a complex whole that includes beliefs, arts, knowledge, morals, law, and any other capability and habit which is acquired by mankind within a society. Furthermore, he denotes that culture is normally acquired and learned, as opposed to biological traits which are inherited (Samovar, 2006). As we are made to comprehend that this was innovative against the background of colonialism, social evolution and racialism which were the most common ideologies during the nineteenth century (Davis, 2000). They are regarded as a highly group-oriented form of social setup. In this sense, Hispanics put strong emphasis on the family as the main source of the identity of an individual, and it protects against the hardships an individual passes through. People who do not have the capability of creating this set up are not easily trusted, and this process is very cautious (Toomey and Chung, 2012). The model of a family, amongst the Hispanics normally comprises of aunts, grandparents, cousins, etc. They use the term Familismo to describe their strong and supreme loyalty to extended families. Due to an emphasis on harmony, collectivity and corporation amongst the Hispanic people, this group normally emphasizes collective responsibility (Toomey and Chung, 2012). Within these groups, there is a very rigid definition of sex roles. The elderly are revered and very much valued

Business Essays Marketing Strategies HSBC

Business Essays Marketing Strategies HSBC HSBC Marketing Strategies One of the largest banking and financial services organisation in the world is known as the HSBC Group. It has established businesses in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. In 1991, HSBC holdings were incorporated in England, with its head office based in London. In 1999, the company established its international brand name, which ensured that the Groups corporate symbol became a familiar sight all across the world. HSBC differentiates its brand name from those of its competitors by describing the unique characteristics which distinguish HSBC, namely being, The worlds local bank. As at 31st December 2004, its total asset was valued at  £660 billion. It has over 9,800 offices worldwide. It employs over 253, 000 people, across different countries and territories. Its shares are held by around 200,000 people in some 100 countries and territories. The companys shares are also traded on most of the worlds renowned stock exchanges, namely, London, P aris, New York, and Bermuda stock exchanges respectively. One of the major tools it uses for functionality on a worldwide scale is the companys use of information technology. Its e-business channels include the internet, PC banking, interactive TV, and telephone banking. It maintains its own private network (intranet and extranet), in which HSBCs websites attracted 900 million visits in 2004. The HSBC group provides a comprehensive range of financial services namely: Personal Financial Services: It has over 100 million personal consumers worldwide (including Consumer Finance customers). It provides a full range of personal finance services, including current and savings accounts, mortgages, insurance, loans, credit cards, pensions, and investment services. It is one of the worlds top ten issuers of credit cards. Consumer Finance: The Companys Finance Corporations consumer finance business ensures point of sale credit to consumers, and lends money and provides related services to meet the financial needs of everyday people. In 2004, it completed the integration of its former household businesses. Commercial Banking: HSBC is a leading provider of financial services to small, medium-sized and middle market enterprises. The group has over two million such customers, including sole proprietors, partnerships, clubs, and associations, incorporated businesses and publicly quoted companies. In the UK, 209 Commercial Centre were launched to provide improved relationship management for higher value small-medium-sized enterprise customers, while in Hong Kong, Business Banking Centres, were expanded to provide a one-stop service. Corporate Investment Banking and Markets: Tailored financial services are provided to corporate and financial clients. Business lines include Global Markets, Corporate and Institutional Banking, Global Transaction Banking, and Global Investment Banking. Global Markets includes foreign exchange, fixed income, derivatives, equities, metals trade, and other trading businesses. Corporate and Institutional Banking covers relationship management and lending activities. Global Transaction Banking includes payment and cash management, trade services, supply chain, securities services, and wholesale banknotes businesses. Global Investment Banking involves investment banking advisory, and investment banking financing activities. Private Banking: HSBC is one of the worlds top private banking businesses, providing financial services to high net worth individual and families in 70 different locations. HISTORY OF THE HONGKONG AND SHANGHAI BANKING CORPORATION The HSBC group evolved from The Hong Kong and Shanghai Banking Corporation Limited, which was founded in 1865 in Hong Kong with offices in Shanghai, London, and an agency in San Francisco, USA. The company expanded primarily through already established offices in the banks name until the mid 1950s when it began to create or acquire subsidiaries. The following are some of the key transitions in the Groups growth and history since 1959. In 1959, HSBC acquired the British Bank of the Middle East formerly known as the Imperial Bank of Persia. In 1965, it acquired a majority shareholding of the Hang Seng Bank Limited. In 1971, the British Bank of the Middle East acquired a minority stake of 20% in the Cyprus Popular Bank Limited, which currently trades as the Laiki Group. In 1972, Midland Bank acquired a shareholding in UBAF Bank Limited (now known as British Arab Commercial Bank Limited). In 1978, the Saudi British Bank is established under local control to take over the British Bank of the Middle Easts branches in Saudi Arabia. In 1980, it acquired 51% of New York States Marine Midland Bank (now known as HSBC Bank USA). At the same time Midland acquired a controlling interest leading German private bank, Trinkaus and Burkhardt (now known as HSBC Trinkaus Burkhardt KGaA). In 1981, HSBC established a branch in Vancouver, Canada. In the same year the Group acquired a controlling interest in Equator Holdings Limited, wh ich was a merchant bank engaged in trade finance in sub-Saharan Africa. In 1982, Egyptian British Bank S.A.E. is formed, with the HSBC group holding a 40% stake. In 1983, Marine Midland Bank acquired Carroll McEntee and McGinley (now HSBC securities (USA) inc.), a New York based primary dealer in US government securities. In 1986, HSBC Australia was established. In 1987, it acquired the remaining shares of Marine Midland and a 14.9% equity interest in Midland Bank (now HSBC Bank Plc). In 1991, HSBC Holdings was established (as mentioned previously); its shares were traded for the first time in London and Hong Kong stock exchanges. In 1992, it purchased the remaining equity stake in Midland Bank. In 1993, it moved its head office to London. In 1994, HSBC Malaysia was established. In 1997, the group established a subsidiary in Brazil, Banco HSBC Bamerindus S.A., and acquired Roberts S.A. de Inversiones in Argentina, HSBC Brazil, and HSBC Argentina, respectively. In 1999, shares of HSBC began trading on a third stock exchange, New York. In the same year it acquired, Republic New York Corporation, which was then integrated into HSBC USA Inc and its sister company Safra Republic holdings S.A. (now known as HSBC Republic Holdings Luxembourg). At the same time Midland acquired a 70.03% stake in Mid-Med Bank Plc (now HSBC Bank Malta Plc.), the biggest commercial bank in Malta. In 2000, HSBC acquired CCF, one of the largest Banks in France. Its shares were also traded on a fourth stock exchange, Paris. The group also increased its shareholding in the Egyptian British Bank to over 90% and then later renames it HSBC Bank Egypt S.A.E. It went on to acquire Demirbank TAS, now HSBC Bank A.S., Turkeys fifth largest private Bank in 2001. Additionally, it signed an agreement to purchase 8% stake in the Bank of Shanghai. In 2002, it acquired Grupo Financiero Bital, S.A., de C.V., one of Mexicos largest financial services groups; and a 10% interest in Ping An Insurance Company of China Limited, the second largest life insurance operation in China. In 2003, it acquired Household International (now HSBC Finance Corporation), a leading US consumer finance company; and Lloyds TSBs Brazilian assets including Losango Promotora de Vendas Ltda, a major consume credit institution. Four French private banking subsidiaries combine to form HSBC Private Bank France. The companys insurance brokers at the same time formed a joint venture Beijing HSBC Insurance Brokers Ltd, in which it has a 24.9% stake. Hang Seng Bank also acquired about 16% of Industrial Bank Co. Ltd, a mainland Chinese Commercial Bank, and HSBC agrees to purchase 505 of Fujian Asia Bank Limited (now known as Ping An Bank Limited). In 2004, it acquired the Bank of Bermuda Ltd, a leading provider of fund administration, trust, custody, asset management, and private banking services. It also opened in a fifth stock exchange, the Bermuda stock exchange. In the same year it acquired about 20% of the Bank of Communications Limited, Chinas fifth largest bank. EXISTING LITERATURE REVIEW Around the world corporations are increasingly becoming aware of the enhanced value that corporate branding strategies can provide for an organization. According to Weitz and Wensley (1988), they define marketing strategy as an indicator that is specific towards which activities are to be targeted and the types of competitive advantages that are to be developed and exploited. Implicitly, the strategy requires clear objectives and a focus in line with an organisations corporate goals; the right customers must be targeted more effectively than they are by its competitors, and associated marketing mixes should be developed into marketing programmes that successfully implement the marketing strategy, Varadarajan (1999). A strategic market plan is an outline of the methods and resources required to achieve an organisations goals within a specific target market. It takes into account not only marketing but also all the functional aspects of a business unit that must be co-ordinated. These functional aspects include production, finance and personnel. Environmental issues are an important consideration as well. The concept of the strategic business unit is used to define areas for consideration in a specific strategic market plan. Each strategic business unit (SBU) is a division, product line or other profit centre within a parent company. Each sells a distinct set of products to an identifiable group of customers, and each competes with a well defined set of competitors, Dibb et al. (2001). Each SBUs revenues, costs, investments and strategic plans can be separated and evaluated apart from those of the parent company. SBUs operate in a variety of markets, which have differing growth rates, opportunitie s, degrees of competition and profit making potential. HSBCs business units includes, personal financial services, consumer finance, commercial banking, corporate investment banking and markets, and finally, private banking. Strategic planners within the group therefore must recognise the different performance capabilities of each business unit and carefully allocate resources or strategically implement its business objectives in order to meet the companys long term goals. They must also ensure that the business units complement each other for the greater good of the overall business. The process of strategic market planning yields a marketing strategy that is the framework for a marketing plan. A marketing plan includes the framework and entire set of activities to be performed; it is the written document or blueprint for implementing and controlling an organisations marketing activities. Thus a strategic market plan is not the same as a marketing plan; it is a plan of all aspects of an organisations strategy in the marketplace, Dibb et al. (1996). A marketing plan, in contrast, deals primarily with implementing the marketing strategy as it relates to target markets and the marketing mix, Abell and Hammond (1979). To achieve its marketing objectives, an organisation must develop a marketing strategy, or a set of marketing strategies. The set of marketing strategies that are implemented and used at the same time is referred to as the organisations marketing programme. Most marketing programmes centre on a detailed marketing mix specification and include internal controls and procedures to ensure that they are implemented effectively. Through the process of strategic market planning, an organisation can develop marketing strategies that, when properly implemented and controlled, will contribute to the achievement of its marketing objectives and its overall goals. However, Harris (2002) argues that companies operating in the financial services market, particularly the big four retail banks (HSBC, Barclays, Lloyds TSB, and the Royal Bank of Scotland (with its acquisition of Natwest), primarily rely on generic marketing strategies. To formulate a marketing strategy, the marketer identifies and anal yses the target market and develops a marketing mix to satisfy individuals in that market. Marketing strategy is best formulated when it reflects the overall direction of the organisation and is co-ordinated with all the companys functional areas. The strategic market planning process is based on an analysis of the broader marketing environment, by which it is very much affected. Marketing environment forces such as legal forces, political forces, technological forces, economic and competitive forces, societal/green forces, and regulatory forces, can place constraints on an organisation and possibly influence its overall goals; they also affect the amount and type of resources that a business can acquire, Dibb et al (2001). They also do create favourable opportunities as well, such as internet banking in which HSBC and Merrill Lynch created an online banking and investment facility, which has proved profitable for both companys as a whole, Eppendorfer et al. (2002). Marketing enviro nment variables play a part in the creation of a marketing strategy. When environment variables affect an organisations overall goals, resources, opportunities or marketing objectives, they also affect its marketing strategies, which are based on the factors mentioned previously. They impact consumers needs, desires and they affect competitors plans. Now, according to Polito (2005), branding in the classic sense is all about creating unique identities and positions for products and services, hence distinguishing the offerings from competitors. Corporate branding employs the same methodology and toolbox used in product branding, but it also elevates the approach a step further into the board room, where additional issues around stakeholder relations (shareholders, media, competitors, governments and many others) can help the corporation benefit from a strong and well-managed corporate branding strategy. Not surprisingly, a strong and comprehensive corporate branding strategy requires a high level of personal attention and commitment from the CEO and the senior management to become fully effective and meet the objectives. Corporate branding is a serious undertaking that entails more skills and activities than just an updated glossy marketing facade with empty jargon. A strong corporate branding strategy can add significant value in terms of helping the entire corporation and the management team to implement the long-term vision, create unique positions in the market place of the company and its brands, and not the least to unlock the leadership potential within the organization. Hence a corporate branding strategy can enable the corporation to further leverage on its tangible and non-tangible assets leading to branding excellence throughout the corporation, Polito (2005). HSBC as stated in the latter has in recent years acquired a vast number of companies across the globe and adopted them fully under its international corporate brand with great success and within a surprising short timeframe. A strong brand is about building and maintaining strong perceptions in the minds of customers. This takes time to establish and many resources to keep, but eventually no one remembers what the local banks used to be called, and HSBC has managed to transfer the brand equities from the acquired brands into its own corporate brand equity. There are several benefits for employing a branding strategy that a corporation can exploit. First of all, a strong corporate brand is no less or more than the face of the business strategy, portraying what the corporation aims at doing and what it wants to be known for in the market place. The corporate brand is the overall umbrella for the corporations activities and encapsulates its vision, values, personality, positioning and image among many other dimensions. Think of HSBC, which has successfully implemented a stringent corporate branding strategy. HSBC employs the same common expression throughout the globe with a simple advertising strategy based on the slogan The worlds local bank.  This creative platform enables the corporation to bridge between many cultural differences, and to portray many faces of the same strategy. Additionally, HSBCs brand name has enabled a number of key mergers and acquisitions (mentioned previously) around the globe, which has so far strengthened its market presence in the banking world, Brand Finance (2000). The Marketing Strategies of the HSBC Group 2005 Towards the end of 2003, HSBC launched Managing for Growth, a strategic plan that provides HSBC with a blueprint for growth and development during the next five years. The strategy is evolutionary, not revolutionary. It builds on HSBCs strengths and it addresses the areas where further improvement is considered both desirable and attainable. HSBC concentrates on growing earnings over the long term at a rate which will place it favourably when compared with its peer group. Also it focuses on investing in its delivery platforms, its technology, its people and its brand to support the future value of HSBC as reflected in its comparative stock market rating and total shareholder return (TSR). HSBC remains committed to benchmarking its performance by comparison with a peer group. Its core values are integral to its strategy, and communicating them to customers, shareholders and employees is deemed as intrinsic to the plan. These values comprise an emphasis on long-term, ethical client relationships; high productivity through teamwork; a confident and ambitious sense of excellence; being international in outlook and character; prudence; creativity and customer focused marketing. Under the managing for growth scheme, eight strategic imperatives were identified as the key marketing and business strategies for 2004 2008. They are: Brand: make HSBC and its hexagon symbol one of the worlds leading brands for customer experience and corporate social responsibility Personal Financial Services: drive growth in key markets and through appropriate channels to make HSBC the strongest global player in personal financial services Consumer Finance: extend the reach of this business to existing customers through a wider product range and penetrate new markets Commercial Banking: make the most of HSBCs international customer base through effective relationship management and improved product offerings in all the Groups markets Corporate, Investment Banking and Markets: accelerate growth by enhancing capital markets and advisory capabilities focused on client service in defined sectors where HSBC has critical relevance and strength Private Banking: serve the Groups highest value personal clients around the world People: attract, develop and motivate HSBCs people, rewarding success and rejecting mediocrity; and TSR: fulfil HSBCs TSR target by achieving strong competitive performances in earnings per share growth and efficiency. RESEARCH APPROACH AND METHODOLOGY EMPLOYED Research Approach The research approach will be carried out using the positivist case research approach. According to Cavaye (1996), positivist epistemology tries to understand a social setting by identifying individual components of a phenomenon and explains the phenomenon in terms of constructs and relationships between constructs. The theoretical constructs describing the phenomenon are considered to be distinct from empirical reality. Hence, empirical observations can be used to test theory. This looks at the world as external and objective. Positivism employs four major research evaluation criteria: a good research should make controlled observations, should be able to be replicated, should be generalizable and should use formal logic. Under positivism, case research findings are not statistically generalizable to a population, as the case or cases cannot be considered representative of a population, however case research can claim theoretical generalizability. This will also include comparing, contrasting and critically evaluating past and present papers, articles, journals, and established theories that have been published on the subject matter. Methodology Employed Multiple-Case Study Design This project uses the multiple case study method in order to enable analysis of data across cases and relating it to the theoretical perspectives in the available literature of marketing strategy. This enables the researcher to verify that findings are not merely the result of idiosyncrasies of research setting (Miles and Huberman, 1984). According to Yin (2002), in such a method it is important to use: multiple sources of evidence. The appropriate number of cases depends, firstly, on how much is known about the phenomenon after studying a case and secondly, on how much new information is likely to emerge from studying further cases (Eisenhardt, 1991). This paper detailed analysis about the marketing strategies employed by HSBC, in comparison to its other major competitors, namely Barclays Bank, Royal Bank of Scotland, and Citibank. Analysis of the marketing strategy of HSBC is evaluated with regard to the organisation meeting customer needs and requirements, advertising strategies and the need to increase its customer base and market share are all addressed. One wants to see if there are any matches with regard to the theoretical literature of marketing strategy and what the empirical evidence gathered says and also any mismatches. This also relates to the literature review. Qualitative Data Cavaye (1996) states that qualitative investigation refers to distilling meaning and understanding from a phenomenon and is not primarily concerned with measuring and quantification of the phenomenon. Direct and in-depth knowledge of a research setting are necessary to achieve contextual understanding. Hence, qualitative methods are associated with face-to-face contact with persons in the research setting, with verbal data (Van Mannen 1989) being gathered. Qualitative data can be collected in a number of forms. One major form of qualitative evidence is interviews, which may be recorded and later transcribed. Qualitative data are rich, full, holistic real their face validity seems unpeachable; they preserve chronological flow where that is important (Miles 1979). In spite of the abovementioned, qualitative data have weaknesses (Miles 1979; Miles and Huberman, 1984). Collecting and analysing data is time-consuming and demanding. In addition, data analysis is not easy, as qualitative data analysis methods are not well established. Recognised rules of logic can be applied to verbal data in order to make sense of the evidence and to formally analyse the data. Rubin and Rubin (1995) state that it is most desirable to disclose the identities of both the case and the individuals interviewed because, The reader is able to recall any other previous information he or she may have learned about the same case from previous research or other sources in reading and interpreting the case report. The entire case can be reviewed more readily, so that footnotes and citations can be checked, if necessary, and appropriate criticisms can be raised about the published case. Nevertheless, there are some occasions when anonymity is necessary. The most common rationale is that when the case study has been on a controversial topic, anonymity serves to protect the real case and its real participants. The second reason is that the issuance of the final case report may affect the subsequent actions of those that were studied. Quantitative Data This is concerned with measuring aspects of a market or the population of consumers making up the market. This includes soft approaches such as consumer attitudes as well as the hard things such as market size, brand shares, purchase frequencies etc. Quantitative data on a market or consumer group can be obtained through carrying out a census, obtaining the relevant measures from every single consumer or player in the market. In practice, research through a census collection is very rare; for one thing it is usually prohibitively expensive to obtain data from every individual (the government only carries out a population census once every 10 years) and even if the money is available the timescales involved are likely to be too long to meet commercial deadlines, Meier (1991). Furthermore, a census is unnecessary since the alternative; sampling can normally produce adequate and acceptably reliable data for a fraction of the cost. Quantitative research is, therefore, nearly always based on more or less rigorous sampling methods which have in common the assumption that the data from the samples can be taken to represent, within estimated levels of accuracy, the population or universe from which they are drawn, (Hague 2002). Types of Quantitative Data The range of information which can be and is collected through quantitative research is enormous if not infinite. In relation to deciding how data should be collected, all the possibilities can be categorised into a simple threefold classification: 1.Market measures 2.Customer profiles or segmentation 3.Attitudinal data. Market measures quantify and describe a market. Common examples include: market and sector size; shares of the market held by suppliers or brands; penetration levels (what proportion of all potential consumers own or buy a product); purchase and consumption frequencies; patterns of consumption and seasonality. Data of this type is very essential for any manager developing or reviewing a marketing plan for a company, product group or brand name like HSBCs hexagon logo. Market measures taken from a sample are generally projected or grossed up to the total market or population, e.g., the proportion of households in a sample found to be without a PC can be multiplied by available estimates of the number of total households to provide an indicator of untapped potential. A vital concern in the marketing of a product or service is knowing and understanding the potential customer base; what type of people or organisation are they? What other types of products or services do they own or use? What is required to meet this need is customer profiling or segmentation data and it is quantitative in nature because reliable breakdowns are needed for the whole market or population, Buck (1990). Hague (2002) argues that profiling data can take various forms: socio-demographics (age, sex, income and occupation group, education level, home tenure etc); geo-demographics; various business classifications such as company size, industry etc. for business to business research or it can relate to consumer behaviour (ownership of various products, purchase or usage levels, media exposure etc.). Unlike market measures, consumer profiling data can be collected only from consumers (including organisations in the case of business to business research) although the distribution or manufacturing levels in the market may also need profiling. Attitudinal data is used in a quite general sense to cover concepts such as awareness, perceptions, beliefs, evaluations, preferences and propensities. In other words they are, in their various forms, subjective and reside in the minds of individuals. Much market research under this is concerned with attitudes and attitude measurement because attitudes and your marketing may mould consumer choice in your favour. Attitudes are of course very much the subject of qualitative research which is often concerned to identify relevant dimensions and categories of attitudes. In quantitative research, the focus is on establishing the degree to which specific attitudes exist among the market and population. The most important tool for data collection under quantitative research is face to face interviewing. However, in situations where over a hundred firms need to be interviewed, due to the cost attached to carrying out such a task, doing a telephone interview would seem more appropriate. The methods used to record data and data analysis here, is predominantly through questionnaires. Most questionnaires used in quantitative research involve a predominance of pre-coded or closed questions and the layout of the response points can help to minimize problems of mis-recording. More problematical, however, is the recording of open-ended questions, such as why did you buy this product, then? This usually leads to a lengthy or rambling response from the individual, in which what is said is then summarized or abbreviated and there is no way of knowing whether what is recorded reasonably reflects the response given. In the case of this paper, due to the short deadline associated with writing this paper, one was only able to get a telephone interview (primary data collection method) from a senior manager of customer relationship management at one of HSBCs flagship branches in the London area. Additionally one has also used multiple sources of evidence, i.e. secondary sources of information, articles, journals, established theories, HSBCs annual report, comments by top management within the organisation are analysed and also the companys website are all used to evaluate and address the effectiveness of its use of market strategy to increase its market share and customer base. The remainder of this paper proceeds as follows, analysis of findings, overview of the marketing strategy, criticisms, summary and conclusion. ANALYSIS OF FINDINGS Central to achieving a companys corporate vision is the need to build up a loyal customer base of satisfied customers. HSBC did not overtake its major competitors by chance in acquiring foreign financial institutions; it developed a clear marketing strategy based on a desire to fully satisfy a carefully targeted set of market segments. As the BBC (2004) gathered, a quarter of HSBCs 2003 profits were made in the UK, and it made around  £70 profit per customer. Additionally, the bulk of its profits came from acquisitions elsewhere, US personal loan firm Household International and HSBC Mexico. Although Household International operates in the UK, HSBC says its British market accounts for less than 10% of this divisions profits. Market segmentation is at the core of robust marketing strategy development. This involves identifying customer needs, expectations, perceptions, and buying behaviour so as to group together homogeneous customers who will be satisfied and marketed to in a similar manner. One segment will differ from another in terms of customer profile and buying behaviour, and also with regard to the sales and marketing activity likely to satisfy these customers. Having sufficient knowledge of these customers is fundamental. It is important to remember that the process of market segmentation involves more than simply grouping customers into segments. Shrewd targeting of certain segments and the development of a clear brand positioning are part and parcel of the market segmentation process. Now, HSBC launched a marketing strategy called Managing for growth, which is to cover and deal with its strategic outlook for the period 2004 2008. From the company website, they have stated that they will deliver this by; focusing on enhancing HSBCs revenue generation culture, develop its brand name further (hexagon logo), manage costs strategically, maintain a prudent credit/market risk stance, and invest further in its people. Addition ally, acquisitions still remains an integral part of their strategy. As stated from the companys website, they will concentrate on growing earnings over the long term at a rate which will place it favourably when compared with its peer group. It will also focus on investing in its delivery platforms, its technology, its people and its brand to support

A Research on Smut’s (Spore) resistance

In the past years, SMART trains have been hit by poor maintenance issue as their trains were breaking down when it was needed the most (peak-hours) thus affecting their efficiency. After the major breakdowns, SMART publicly announced numerous of changes. However, there were more break-downs in the following months. A research will be done in this paper to study, investigate and search reasons for this resistance. 2. Literature Review Change is something most people are afraid of as it sometimes requires a walk into he unknown and it definitely disturbs the status quo of the present environment.The researcher would be discussing this subject matter as shown in the diagram below. 2. 1 Importance for Change Change in an organization often occurs as a response to an ever-changing environment, a retort to a recent crisis situation. The developing body has within it an underlying form, logic, program, or code that regulates the process of change and moves the entity from a given point of d eparture toward a subsequent end that is preferred in the present state. (Wick and Quinn, 1999, up. 361–386) Individual heartsickness are not seen as an important determinant of innovative behavior between people in organizations.However, administrative positions and roles do seem to have an impact on the involvement of an individual in the change process. Structural characteristics of the organization strongly affect the organization's innovative behavior. Political and economical factors and other organizations innovativeness is a major determinant of an organization's change behavior. (Baldric and Burnham, 1975, up. 165–176) In this viewpoint, the political, economical, social and technological factors play a major role in the importance for hanged. 2. 1. Political and Economical Factors Even though political and economical factors are two separate factors, economical issues are usually derived from legislations be it local or in a foreign country. Change can be aff ected by these factors by a number of causes. It has been identified that political issues can affect the success in managing change. (Baldric and Burnham, 1975, up. 165–176) â€Å"A good example would be the need to find an alternative to oil.It is a particularly related illustration at the time of writing, with the condition in Iraq remaining unsound and with U. S. Iran affairs being unstable† (Raviolis, 2013). While managing change, firms need to sustain a high standard of honesty and integrity to be able to operate successfully in markets (Retreat and Brick et al. , 2009, up. 371-?390) especially in countries where the government keeps a close eye on its economy. However, in some instances, if an enterprise contributes a significant economic activity to the host nation, the host country may become more dependent on the subsidiary. (Rosenstein and Sings, 1991, up. 340-?361) for examples, small countries like Singapore depend on investments of Multinationals.Thus, th ese roves that political and economical factors in the globalizes world would affect an organization's need to change. 2. 1. 2 Social Factors As political and economical factors can affect organizations, it as well affects the social environment hence affecting the organizations indirectly. This is sometimes due to social movements of the society at large. Be it psychologically (due to technological advancements) or physically and thus, organizations would have to reposition and maintain itself to survive. At times, these social movement ends up becoming an organization.Organizational continuance is a special form of ambition alteration, in which the primary movements of the organization is to maintain or to get an increase of membership, funds, and other necessities of organizational existence and losing its original goal. (Zeal and Ash, 1966, up. 327–341) Slight changes can lead to bigger ones, and original intent can be completely lost. For example, a social movement can b ecome a commercial establishment; a radical rock radio station becomes an almost respectable part of a large corporation. March, 1980)According to the researcher, these movements include how the mass population thinks. The reason is because whenever new information is provided and understood, it would be setting the stage for the failure or rise of organizations. An example would be the fall of Monika and rise of Apple. 2. 1. 3 Technological Factors The technological advancements in society have made it more difficult for organizations to adapt in today's volatile environment. Technology seems to evolve in response to the interplay of history, individuals, and market demand.Technological change is a function of variety and chance as well as structure and pattern (Dustman and Anderson, 1986, up. 439-?465) and in this globalizes environment this statement is further supported by Townsend and Demark et al. (1998, up. 17-?29) as new organizations will be unrestrained by geography, time, and organizational boundaries due to the advancement of technology. 3. Why is change resisted Bringing change to an organization is good if the organization would want keep up if the changing times. However, not every employee in the organization would want change.The researcher would be discussing a few of the major resistance which goes against the organization. 3. 1. 1 Political Resistance Organization employees may have political resistance because they think that they would lose something of importance when the change is accepted, like loss of power, ole, and position in the company, status, size of budget, even individual compensation. (Wilma and Killingly, 2013, up. 14-?21) This type of resistance is usually by employees who are in decision making positions. Individuals and groups can also convey or feel degrees of resistance.It must be kept in mind that resistance is self-motivated and it changes depending on the different types of situations. (Starr, 2011, up. 646–6 60) This means that this resistance is as well purely based on self interest and not on the interest of the organization. For example, the employees loud feel that they will not be seen with the same value as they were after the change, learn new software and systems 3. 1. 2 Uncertainties/ Blind Resistance Uncertainty represents the degree of argument that is often inherent to an organization accounting improvement and change. (Masque and Teller et al. 011) Employees usually resist change as they are venturing into uncharted charity and thus it would be disturbing the status quo of their environment.Uncertainties usually happens when individuals are not capable to give a logical reason to the events or to even guess future actions, even as uncertainty is connected to the childhood of assigning numerous guesses to the same event. (Modern, 2007) Uncertainties are closely linked with political resistance as these two are interlinked with one another. 3. 0. 3 Low tolerance for change It has been noted by researchers that every individual are constrained by their ability to adapt to change.Cotter and 2008, p. 130) had stated that the key barrier to organizational growth is managers' lack of ability to modify their attitudes and behavior as quickly as their organizations would need. This is even though the managers understand the need to change in the way they work but are moieties psychologically incapable to make the change. Kelley and up. 453-?465) suggests a generalization that echoes the same finding. The attitudes of high valued group members will have a larger opposition to change than with those of low valued group members.This simply states the fact that employees with more power and influence would have little to no tolerance for change whilst employees with less influence and power would have a greater tolerance for change. 4. Methods to Reduce Change Resistance Whenever change is resisted in an organization, the organization must devise ways to educe thi s resistance. As the researcher has discussed in section 3, there are many forms of resistance and to counter these resistances, there are a number of tools organizations use to reduce the resistances.The researcher would be discussing eight of the most effective ways to try and offset the resistance. . 0. 1 Education & Communication Whenever employees resist change, it is usually because they were not informed on the benefits the change can bring to the organization. However, it can be that the decision maker is positioned above the change agent. Now, the decision maker is costively willing to a planned change but refuses to give endorse the change as it may adversely affect the confidence or competence of the employees. This is when the subordinate must go on to communicate and educate the employees of the organization so as to get the endorsement from the superiors. Patti, 1974, up. 367–383) To â€Å"unfreeze† employees and to make them comfortable with change, Fern and Ex. et al. (2006, up. 168-?176) suggests employing effective written and verbal communication amongst fellow colleagues. The result would make it for the superior to consent the change as the employees would have an open mind to the change. . 0. 2 Participation and negotiation If by educating and communicating has little effect to reduce the resistance, the change champion can employ the participation and negotiation tactics.This is when Boomer and Rich et al (2005, up. 733-?753) found out that influence strategy of ‘encouraging appeals' (I. E. , exciting eagerness based on principles, morals etc. ) and ‘consultation' (I. E. , looking for participation and support) more often elicited commitment rather than compliance or resistance. In a participative work culture, because staff share identical identity and appreciate why new actions and changes re essential, they are more prepared to work as one and engage in new activities. (Chou and David et al. , 2006, up. 48â⠂¬â€œ263)Negotiation can be employed when employees are losing out because of change such as loss of power or to handle more work. By negotiating and coming to terms with offers, employees' resistance would be greatly reduced. 4. 0. 3 Small Scale of Change When there is a radical change, there is a major shake-up in how the organization works and many employees resist this change as they are not ready. To counter this resistant, the organization could slowly and gradually transform so as to not create a rustic disturbance in the status quo of the working environment.As stated by Choc and Rona, (2011, up. 46-?73) most organizational change models recognize the significance of the â€Å"unfreezing† step through such phase as building energy, warm- up or defrosting behaviors, or gaining buy-in to the change attempt. They usually do this by applying incremental changes and not to radicalized the way work is done in the organization 4. 0. 4 Explicit and Implicit Coercion When the previous three methods fails to reduce the resistance of some employees, the management would have no choice but to take a final stand and would have to Royce the employees.The need to coerce employees into doing something they would otherwise not do that is, to work as hard as they can all the time, even though such hard work is not obviously in their own interests. (Swell and Barker, 2006, up. 934–961) would be in the interest of the organization. This argument is further supported by Cotter and Schlesinger (2008, p. 130) as managers frequently deal with opposition coercively. At this Juncture, they basically compel employees by implicitly threatening them (with the loss of Jobs, promotion possibilities, and so forth).This loud be the final draw for every manager as the next option would be to release the employee. 5. Conclusion With the research done on why employees resist change and how to deal with this resistance, the researcher would like to conclude by suggesting to SMART to consistently upgrade and update about the organization to their employees has this will be seen as applying incremental change. The top management would have to as well think of ways to prevent future breakdowns of transport services and not be resistant to change and only focus on the future profits as this has drastic consent

The Devil in Disguise: Comparing and Contrasting the Devil Figure

The Devil in Disguise â€Å"Even before he reached me, I recognized the aroma baking up from the skin under the suit–the smell of burned matches. The smell of sulfur. The man in the black suit was the Devil. † (King) A common theme among depictions of The Devil is that of unusual physical attributes. The Devil is depicted in three different stories (Joyce Carol Oates’ ‘Where Are You Going, Where Have You Been? ’, Nathaniel Hawthorne’s ‘Young Goodman Brown’, and Steven King’s ‘The Man In The Black Suit’) in three different ways, yet each description bares remarkable similarities in some aspects to the next.Themes common to the devil are that of his physical appearance or how he presents himself, his apparent supernatural powers or attributes, and his victimology. In ‘The Man in the Black Suit’ the most striking thing, at first glance, about the man is that his eyes were â€Å"an orange that shifted and flickered. † (King). He is dressed in an all black suit, a solemn, dark, ominous color, and he was pale. He smelled like sulfur. Similarly, the Devil figure in ‘Young Goodman Brown’ appears to Goodman Brown as a traveler, â€Å"dressed in grave and decent attire. (Hawthorne) Note the connotation of the word grave (solemn). Adversely, in ‘Where Are You Going, Where Have You Been? ’ (Oates) the devil takes the shape of Arnold Friend, a typical, or so it seems, teenage boy. The supernatural attributes of the devil vary, for the most part, from story to story. In the ‘Man in the Black Suit’ he can kill by clapping his hands, and his very shadow causes â€Å"the grass beneath it to turn yellow and die. (King) The Devil in ’Young Goodman Brown’ has a magical staff, â€Å"which bore the likeness of a great black snake, so curiously wrought, that it might almost be seen to twist and wriggle itself like a living serpent. â₠¬  (Hawthorne) However there is one supernatural ability that holds universal for all three stories. In each the devil figure has a certain omniscient air. â€Å"And yet, though the elder person was as simply clad as the younger, and as simple in manner too, he had an indescribable air of one who knew the world, and would not have felt abashed at the governor's dinner-table, or in King William's court†¦ (Hawthorne) â€Å"’But I know what it is. I know your name and all about you, lots of things,† Arnold Friend said. He had not moved yet but stood still leaning back against the side of his jalopy. â€Å"I took a special interest in you, such a pretty girl, and found out all about you—like I know your parents and sister are gone somewheres and I know where and how long they’re going to be gone, and I know who you were with last night, and your best girl friend’s name is Betty. Right? † (Oates) This quote shows that he knows everything a bout Connie. In ‘The Man in the Black Suit’ The Devil knows all about Gary and his family. He knows how Gary’s brother died. He knows why he died. Another thing that is universal in these depictions is the Devil’s victimology. In each story, his victim is young, naive, and inexperienced. Gary is only nine years old. A nine-year-old is very gullible and easy to take advantage of. Young Goodman Brown is also naive at least in his belief that all men and women are what they appear to be.Connie is a young, inexperienced, teenage girl. The devil can appear in any shape or form. He has been personified throughout history in literary works such as in Joyce Carol Oates’ ‘Where Are You Going, Where Have You Been? ’, Nathaniel Hawthorne’s ‘Young Goodman Brown’, and Steven King’s ‘The Man In The Black Suit’. In each he has been portrayed differently, yet similarly in several key points: his appearance, his s upernatural abilities, and his victimology.

Indian Independence - 1255 Words

April 22, 2010 Indian Independence India, in the 18th century was ruled by the British for two centuries. The Indians wanted freedom from the British. British looted and caused fights in India and treated them with no respect. The Indian Independence was caused by British Imperialism. The British wanted to take over India, but India wanted freedom as well since it’s their country not the British. Although politics and nationalism were important causes of the Indian Independence Movement, the most important cause was Imperialism because of the British East India Company, economy, and religion. The British East India Company was a cause of imperialism. The British looted Indians and treated them with less value, while†¦show more content†¦Ã¢â‚¬Å"Foreign trade, were carried by pack trains (yaks, mules, and horses) across the windswept plateau and over difficult mountain passes.† This meant that like India they also had trouble of their goods being transported. In the third paragraph mentioned boat transporting was cut down of three weeks and with that caused a lot of problem and Tibet had worse transportation wonder how that would be handled. After analyzing these facts of imperialism it demonstrates how imperialism was the most important cause of the Indian Independence movement. Bibliography Einfeld, Jann. The History of Nations India. Farmington Hills, MI: Greenhaven Press, 2002. Print. Gandhi. Dir. Richard Attenborough. Perf. Ben Kingsley. 1982. DVD. How Imperialist Divide and Rule Tore India Apart | Socialist Alternative. Creative Commons Attribution-Share Alike 2.5 Australia License. Web. 14 Mar. 2010. . McGrath, Jane. Why did Gandhi march 240 miles for salt? 20 April 2009. HowStuffWorks.com. 20 April 2010. McLeod, John. The History of India. Westport, CT: 2002. Print. Read, Anthony. The Proudest Day: India’s Long Road to Independence. NY, NY: 1998. Print. Sahib, Moulavy Syad Kutb Shah. â€Å"Letter Opposing the English.†In Depth Resources: Imperialism and Race for Empire. Evanston. Illinois: McDougal Littell, 2003. Print. The British Presence in India in the 18th Century.Show MoreRelatedThe Indian Independence Movement Of India1129 Words   |  5 Pagespaper I am going to be focusing in on the later half on the Indian independence movement (1918-1947) leading up till the riots that caused the partition of India. This means that I will be analyzing the complete territory of India that was present during that time period. There are several reasons I am focusing in on this time period. First I will be researching about the independence movement which eventually led to the Indian Independence Act of 1947 and then see how that leads to the partition ofRead MoreThe Supreme Leader Of Indian Independence1274 Words   |  6 PagesHow does the supreme leader of Indian independence view the new innovations coming into India? 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The Cold War - 825 Words

Essay 2 Prompt # 2: The Risk of Incomplete Information Despite its name, the Cold War did not actually involve military fighting between the United States and the Soviet Union. However, the Cold War is still an excellent example as to why war can be a result of bargaining failures and explains reasons as to why war occurs. A single person’s rationality can tip the scale between war and peace. The Cold War was essentially a deadlock between the two super powers of that time, the United States and the Soviet Union. Both states expressed desire to maintain and widen their respective spheres of influence around the world. Both states also wanted to prove that their political system is superior; whereas the United States was pro-democracy, the Soviet Union was pro-communism. Although the Cold War was a result of many factor, war can definitely occur due to information problems between two states. 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